When it comes to branding, so many things have changed about the modern marketplace that it’s hard to decide what’s worth it and what’s not. Add to that the fact that what may be right today, won’t work tomorrow, and you’ve got quite the riddle on your hands.
But, at least knowing the approaches can make a huge difference, so if you’re planning on going forward on a marketing or branding project anytime soon, especially if there is SEO involved as well, then consider the following five approaches, including thinking about the digital marketing umbrella, and then social media, face-to-face, early adopter, and critical mass approaches.
The Digital Marketing Umbrella
There are lots of reasons for learning about digital marketing, but perhaps the most important one is that you understand the history of the term. When you think digital, you may think of cellphones, and the internet, and online concepts, but digital encompasses a lot more than that, and knowing it’s history will give you certain advantages once you understand the holistic viewpoint it wraps around.
The Social Media Marketing Angle
These days every major brand understands the value of social media promotions and marketing. Since the general population is going to find more of their influences from their friends and family these days, as opposed to billboards, advertisements, and television, it makes sense that marketing processes now involve as much of the social aspect as possible. If you don’t already have a logical approach to this situation, then now is the time to start.
The Face-To-Face Approach
There is something to be said for face-to-face marketing as well. Because it isn’t as common, it tends to be more effective. If you actually meet people who may be interested in your product or brand, when it comes time for them to make a choice about something, they may remember your physical presence as being the thing that pushes them in one direction or another.
The Early Adopter Approach
Do you know what early adopters are? They are the ones that can make or break your brand. They are they people who aren’t afraid to experiment and experience new things, and then they tell their friends what’s good and what’s bad. It’s very important that you have a marketing plan for this segment of the population.
The Critical Mass Approach
Finally, there is the critical mass approach. To market this way, essentially you’re aiming for a tipping point where enough people follow your brand, that the followers of the world will jump on the bandwagon of support simply because it already has a degree of support involved. It is essentially a shortcut for the to belong to an existent community.