Being comfortable and productive at the next trade show will depend on the amount of planning and thought that you give to the booth in which you will be making your presentations. Remember that you’re going to be spending a lot of time in a small space, so it’s imperative for you to be organised and to think about various scenarios before the trade show opens its doors. As you begin to think of the items that you will need to effectively market your company, make a list so that you can order the marketing materials well in advance of the show. Some points that you may want to consider as you plan how your booth will look and the things that you need are listed below.

  1. As you record the items that you are going to need, if possible, begin to place them together in your office or a storage space so that you can start organising them as the date approaches. If you’ve used banners in the past, gather them and place them with the other materials that you’ll be using. By placing as much of your equipment and materials as possible in plastic totes you can efficiently pack and unpack them once you arrive at your destination.
  2. When you decide what marketing materials you are going to need, make sure that all of your pieces coordinate and work together to help establish your brand. Check out for some inspiration regarding innovative marketing products that are available to use. Look for items that are made from durable materials so that you can use them again and make the investment more valuable.
  3. Be sure to take along items that serve as back-up systems in case your primary plans don’t work. These items should include extra technology, additional flash drives, extension cables, and a flashlight for power outages. If you think “worse-case scenario” you’ll be well-prepared for any crisis that might occur in the convention centre.
  4. Remember to keep your booth organised, neat, and free from trash and food containers; the first impression that potential clients receive comes from the appearance of your booth, your marketing materials, and how professionally you present yourself and your company.
  5. From an attractive banner, to brochures, flyers and business cards make sure that all of the information is correct and that you have provided a way for clients to contact you if they have further questions. Your ultimate goal will be to make your business stand out above all of the others in the vendor area.

If your booth is attractive and functional and you provide helpful information that is clear and concise, you’ll see leads and sales generated from your attendance at the next trade show. It will be an interesting and enjoyable way to connect with new clients and to talk with colleagues about new ideas developing in your industry.

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