PPC – Tecnochica

Top 10 Questions When Selecting a Digital Marketing Agency

List of questions to ask the Digital Marketing Agency you are considering. Can the agency tell you which campaigns and marketing efforts are working? Ask the agency to perform a preliminary audit of your current paid and earned digital campaigns. SEO, Content, Social and PPC audit should all be a part of evaluation. After the audit, what are the untapped opportunities the agency can help you with? How will the agency and you know if a campaign is successful or not? Do these measurements Read more [...]

SEO 0

How Longer Search Queries Are Changing the SEO Scene?

When it comes to website optimization, many companies choose to target highly competitive keywords, investing massive SEO and PPC budgets that ultimately bring no significant return on investment. These keywords are oftentimes targeted by a large number of businesses, many of which might have been doing SEO for a while now. As such, you would probably need months or even years to see meaningful movement in search engine result pages. Users are relying on longer search queries to find what they are Read more [...]